11 January 2015

Strong Partnership

This new TNA TV deal with Destination America and Discovery Communications has been very impressive so far.  It's such new territory for TNA fans to see a U.S. TV Network supporting the company like this.  Honestly, it seems almost too good to be true.  That's the thing is real and it is true...and it has only just began.  This is just the tip of the iceberg for what is to come over these next 12 months and beyond.  Just imagine what can happen in this first year of the Destination America Era.  IMPACT Wrestling can finally become the company that we have always wanted it to be here in the U.S. and globally.  This is such a precious opportunity for them to succeed in ways that have never been seen in their near 13 year history.  We're finally starting to see the advertising/promotional campaign we've been clamoring about for years.  We're finally seeing additional programming that fans have asked about for years.  The roster is filled with amazing talent and the direction of the company looks fantastic right now.  Am I right?  Or am I just a mark that doesn't know a damn thing?

The funny thing is that you could have polar opposite reactions to what I just said in that first paragraph, but everyone out there (even the trolliest of trolls) has to agree that TNA is entering into a different and unpredictable chapter of its history.  What is going to happen now that TNA finally has the backing and support that it has always desired?  It's very exciting to contemplate that question.  Starting Monday (January 12th), ten of the Discovery Communications' major channels in the U.S. will be advertising the January 16th IMPACT debut for its Friday night slot.  That is A LOT of eye balls seeing TNA being advertised for the very first time.  Coinciding with that will be an unprecedented national promotional campaign with radio, newspaper and online advertisements.  I can safely say that between the intrigue created by the awesome debut Destination America IMPACT episode and this massive promotional push that we'll see an increase in viewership this week.  New and returning viewers will tune in this week.  The question is, will they be able to retain a 1st time viewer and/or a returning viewer?  They definitely have a great chance to do just that, based off of the quality and wide-ranging appeal that they are displaying currently with an upgraded show. 

Ideally, you'd like to see less episodes shot in a consecutive 3 day period of time (and less taped shows in general) but that just isn't in the cards right now for TNA.  They can still make the best out of this situation by adding a new visual approach with innovative post-production and vignettes.  You saw a little preview of what that will look like with the opening video from this week's IMPACT.  It was high-quality stuff and if they thread those types of videos through-out these taped shows, it will make a big difference in the overall look of the product.  Also, do not underestimate the effect that having a 3-hour block of programming on Saturday mornings/early afternoon will create.  This is a traditionally successful day and time for U.S. pro-wrestling shows dating back decades.  Having UNLOCKED and TNA's Greatest Matches on Destination America every Saturday is a significant upgrade in readily available content.  The replays, the marathons, the promotion and advertising, the new shows...tie a big bow on all of it because it's a gigantic present to us, the TNA fans.  Enjoy it my friends. This is our reward for sticking by the company. Soon, others will join us in the enjoyment.  We've just been here the entire time. 

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